Long Chenchen: Official Mascot of 2024 Dragon Year Spring Festival Gala

06 December 23
Long Chenchen: the Official Mascot of 2024 Spring Festival Gala in China

As we usher in the upcoming year of 2024, which is designated as the Year of the Dragon according to the Chinese zodiac, On December 6, 2023, the China Media Group officially unveiled the mascot for the 2024 Year of the Dragon Spring Festival Gala, named “Long Chenchen.” As the Lunar New Year approaches, the gala is set to bring joy and celebration to audiences nationwide.

This year’s mascot, “Long Chenchen,” embodies the vibrant and auspicious energy associated with the Year of the Dragon. The unveiling ceremony marks the beginning of the countdown to the highly anticipated gala, set to captivate millions of viewers both in China and around the world.

The Spring Festival Gala, also known as Chunwan, is an annual comprehensive cultural and artistic extravaganza hosted by China Central Television (CCTV) on the eve of the Chinese New Year. Originating in 1979 and officially launched in 1983, Chunwan has become an integral part of Chinese New Year celebrations, drawing parallels to the popularity of the Super Bowl in the United States.

Over the years, the gala has consistently garnered high viewership, with ratings surpassing 30% annually from 2001 to 2014. In 2017, the total viewership share reached an impressive 78.72%. The program continues to captivate audiences, with the 2022 Spring Festival Gala achieving an average television viewership rating of 21.93%.

Moreover, the 2023 Spring Festival Gala achieved a significant milestone by accumulating a total reach of 110.11 billion people across all media platforms. Notably, the younger demographic, aged 15 to 44, accounted for 50.51% of the audience. This success has led to historic highs in new media live-streaming and international broadcast exposure.

As we approach the Lunar New Year, marked by the Spring Festival on February 9, 2024, we want to remind our valued customers about the potential challenges posed by year-end logistics congestion. To ensure timely delivery and prevent any transport delays caused by the holiday rush, we recommend placing emergency orders 30-60 days in advance.

In alignment with the government’s encouragement of paid leave during the Lunar New Year, our company has decided to grant a day off to all employees on February 9, despite it being a working day. Many other businesses across the country have also adopted similar measures.

We look forward to your continued support and cooperation as we navigate the festive season. Wishing you a prosperous and joyous Year of the Dragon!

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